Our Brand

Under the leadership of Prof. Jianwei Huang, the past decade has witnessed the rapid development of NCEL as a world-renowned lab in both academia and industries. Upon the lab’s 15th anniversary, we are excited to launch a brand design of NCEL for a comprehensive and timely exposition of NCEL traits and our vision for its future.
 
  TAGLINE: Link to Expand, Fuse to Transcend  
 
NCEL is a lovely academic family. In this family, brilliant minds are linked together to expand the territory of human knowledge and transcend the boundaries of different disciplines. Through a fusion of network communications and economics, NCEL aims to redefine how flows of information and resources can be improved among crowds of people, machines, and things in the future world and for future society.
 
To achieve the vision, NCEL emphasizes the independence of research and the interdependence of scholarship. On the one hand, NCEL encourages its members to explore unique paths and pursue impactful research throughout their careers. On the other hand, NCEL members will keep open to communicate with other minds and embrace changes in the world, while staying active to contribute to the development of academia.
  
     
 
  EXPLANATION OF LOGO  
 
 
Essentially, the logo is a Mobius-strip-like symbol with two stylized hands intertwined in a round. The design rationale lies in three aspects.
 
#1 Connection & Circulation. On the strip-like surface, any two points can reach each other via the two hands, which embodies the idea of interconnection and resource exchange in communication networks. This implies that: 1) NCEL family members are bonded to support and inspire each other; 2) NCEL sticks to maintaining long-term, effective, and impactful interactions with others in the academia ecosystem; 3) NCEL aims to redefine how flows of information and resources are exchanged among crowds of people, machines, and things for the future society.
 
#2 Independence & Diversity. Hands stretching out in different directions imply that NCEL strongly encourages the diversity and independence of research, which embodies the idea of cooperative gaming in economics. On one hand, independent research is the basis of making effective progress for the academia. On the other hand, encouraging research diversity helps members to think out of the box and explore new perspectives, and novel insights different from existing research.
 
#3 Expansion & Transcendence. The two hands’ gestures exhibit a joint outward force. This implies that NCEL always aims to expand the science territory and propel technological innovation. To this end, NCEL sticks to developing high-quality research with profound impacts through the fusion of network communications and economics.
 
  
       
  FULL VIEW OF NCEL BRAND